Resume

Contact

linkedin.com/in/danletson/
daniel.letson@gmail.com
+1.203.470.2639

Summary

I'm a full-stack product designer with 7+ years experience doing everything from user research to building coded prototypes. I deliver simple, scalable solutions for data-heavy products in B2B SaaS with a background in productivity tools and EdTech.

Experience

Fluxx Labs

Senior Product Designer · 2019 — present

Directed product design efforts for a leading SaaS platform for nonprofits

  • Brought a B2C product from free beta to paid subscription model, achieving profitability within 6 months
  • Launched 16 major productivity features to over 30k users at many of the most prominent organizations in US philanthropy
  • Built the company's first UI design system, cutting dev time for new features by 20%
  • Owned and administered web analytics company-wide
  • Mentored a junior designer for 2 years

Turnitin, LLC

Web Lead, Marketing · 2013 — 2019

Lead design, planning, and development for a global marketing team in Ed-Tech

  • Redesigned and developed the company's flagship marketing website, with millions of monthly visitors across 12 regional sites
  • Single-handedly built a new global CMS and architected a build/release scheme
  • Launched the company's first data-driven marketing campaign and built bespoke data analysis tools for salespeople

Klassik Living

Design Contractor · 2010 — 2013

Contractor for an upscale reseller of vintage Danish modern furniture

  • Designed and built an online store, including branding, merchandising, and web marketing

Zarganis, Inc

Woodworker · 2008 — 2010

Apprentice to a master woodworker

  • Designed, engineered, and fabricated custom furniture and architectural elements, including work on a LEED Platinum Certified office suite

CREATE Labs

Product Designer · 2007

Intern for an educational robotics program

  • Designed and prototyped interactive robotic devices
  • Developed curricula, lead in-person learning events, and conducted user testing workshops

Education

Carnegie Mellon

BFA, Industrial Design

Magna Cum Laude
Spring 2008

Volunteering

Internet Archive

Web Developer · 2016

Front-end development and data visualizations for the Political Ad Archive

KALX Berkeley

Music Director · 2014 — 2016

Managed student and community volunteers and liaised with industry representatives on behalf of one of the most venerable radio stations in the country